System Features

The Synapse Wine solution consists of 14 unique web-based applications custom designed to support the unique needs of the Winery industry. Each application can be user-customized and their functions can be directly integrated into your Ecommerce website.

The following provides basic information on how each of the Synapse Wine modules works and how the modules interact with each other and your website.

Customers

This utility allows you to add, modify, delete or search your entire customer database. As a minimum, you can include detailed contact information, credit card numbers, Wine Club subscription data, and shipping criteria.

With its Grouping function, you can establish custom grouping assignments and link one or more groups to each customer.

Using the Reminders function, you can set custom detailed reminders and associate them with specific customers or groups.

Inquiries

This module directly interfaces with your Ecommerce website. When a potential customer visits your site and submits an Inquiry form they are automatically added to your customer database, and their inquiry is added to the Inquires module.

Inquires can be assigned to specific Personnel for follow up with the Customer Grouping function, or a Reminder can be set to ensure their request is satisfied.

Newsletters

With the Newsletter utility, you can quickly develop promotional newsletters using a variety of custom-designed templates. You can then send the newsletter to a specific client or distribute to multiple customers applying one or more of the Grouping assignments your have created in the Customer module.

Sales

This utility is a very powerful component of your Synapse Wine suite.

New Sale
With this function, you can quickly process a sale by simply picking the customer, selecting the product stored within the Product module, select the quantity based upon available inventory, and complete the sales transaction.

View Sales
This function allows you to overview current pending sales utilizing predefined filters. You can then print custom designed, automatically priced invoices for the selected sales.

Manage Taxes
This utility allows you to establish the parameters your system will apply to dynamically keep up with location specific distribution rules and tax laws. It allows you to control your sales based upon city, state, zip code range, and/or sales type. With the ever-changing wine distribution legislation, this may be the most critical function available in you Synapse Wine Sales module.

Personnel

The Personnel module allows you to add, delete, modify or view contact information about your personnel, and set Synapse Wine username, password, and access rights. Only predefined individuals will have access to this information.

Products

The Products module is also directly integrated with your website. It will allow you to add, modify, or delete products presented on you site, control product inventories, and establish product pricing based upon product, customer grouping or other factors you establish. It includes a powerful view filter, and a utility for establishing and managing product categories, including Wine Class, Varietal, Type, and Appellation.

Wine Clubs

This module provides a very powerful tool for managing your Wine Club members, events, programs and event locations.

In addition it automatically notifies when member credit cards are within three months of expiring, allowing you to contact Wine Club members for new credit card information.

You can then easily establish a Customer Grouping for those Club Members with cards soon to expire, develop a Notification with your Newsletter module, and then send out the message -- Imagine the possibilities!

Edit Web Site

This feature rich application allows you to directly edit your website content in real-time, even if you only possess minimal word processing talent.

With its direct integration into an ecommerce website designed by Arestia Design Studios (www.arestia.com) or redirected to integrate into your existing website, you can manage your own website offerings further reducing your infrastructure costs..

Web Stats

This module can quickly become one the most critical tools to determine success of your web presence and wine promotions. It provides you with the tools to generate web-based graphical reports showing your web traffic information. Since the tool is directly integrated with your website, all your web statistics are in real-time.

It assists you in maximizing the profitability of your marketing campaigns, allowing you to immediately realign your sales performance goals to correspond with your customer's evolving personality - Therefore realizing higher sales, satisfied customers, and increased overall revenue.

In Conclusion

With Synapse Wine, you can gain greater control of your winery customer support and sales operations.

For basic information on what Synapse Wine has to offer, refer to our About Synapse Wine section. For a more hands-on understanding of the Synapse Wine solution, feel free to experience our Synapse Wine Demonstration Package, or for more information, Contact Synapse - A Better Way of Doing Business